Learn how to lasso TikTok's favorite new trend for summer with billowing dresses, vintage denim and rustic leather.
The coastal grandma trend of 2022 may have come and gone, but a new seaside style is taking the reins this season. Say "yeehaw" to the coastal cowgirl aesthetic for summer 2023, a modern take on Western fashion with romantic silhouettes, beachy textures and artisan leather accents.
First introduced to TikTok at the end of last year, the coastal cowgirl look combines rustic cowboy elements from the American Southwest with the East Coast's casual yet feminine summer staples. The result is a laid-back, beachy vibe with a rugged edge — think billowy dresses, trendy cowboy boots, flirty corsets and tons of vintage-inspired denim.
One of the easiest ways to nail the trend without looking costume-y is with accessories. Style your favorite pair of jeans with Western belt buckle, throw on a pair of cowboy boots with your sundress or zhuzh up a plain tank top with turquoise statement earrings. Straw hats are a practical way to incorporate the look for summer, and look especially adorable with bikinis.
Below, shop our favorite pieces of clothing, accessories and shoes to rock the coastal cowgirl aesthetic for summer 2023.
Coastal Cowgirl Clothing for Summer 2023
Hollister Ruched Waist Midi Dress
A defined waist, flowing skirt and portrait neckline makes this dress flattering and versatile for any occasion.
Levi's Women's Premium 501 Original Shorts
Hailey Bieber loves these classic Levi Strauss shorts for summer.
UO Layla Eyelet Corset Top
Made of 100% cotton, this flirty corset top has a smocked back, lace-up front and adjustable straps for the perfect fit.
Princess Polly Love Galore Romper
Pair this TikTok-adored romper with cowboy boots for a sweet look.
LA Hearts Hook & Eye Sweater Tank Top
We love how this crocheted tank almost looks like a vest, giving it a Western vibe.
Mango Denim Long Skirt
This denim maxi has a frayed hem and double yoke for added interest.
French Connection Nellis Sleeveless Cotton Sweater Dress
Made of 100% cotton, this crochet midi dress can easily be dressed up for special occasions or dressed down for the beach.
Bardot Denim Corset Bustier
Pair this denim corset top with a flowing midi or maxi skirt to nail the coastal cowgirl aesthetic.
Free People Simply Smitten Maxi Skirt
Dial up the romance in a billowy maxi skirt for summer — just make sure to size down, per reviewers.
Coastal Cowgirl Shoes and Accessories for Summer 2023
Ariat Heritage Round Toe Western Boots
For an authentic feel, go for these genuine leather boots from tried-and-true Western style outfitter Ariat.
8 Other Reasons Western Statement Earring
Give any outfit a little Western flair with some turquoise statement earrings.
SHASHI Leela Clutch
This gorgeous clutch features an eclectic mix of fringe, burlap, charms and beads for a distinctly beachy aesthetic.
Lisianthus Straw Cowboy Hat for Women
Made of lightweight straw, this hat will keep you cool and comfortable.
Lucky Brand Western Buckle Belt
Add a touch of Western flair to any outfit with a rustic leather belt.
Charles Albert Women's Embroidered Modern Western Cowboy Boot
Over 6,000 five-star reviewers love these vegan leather cowboy boots—and they come in nine different colors.
STAUD Ollie Zip Calf Hair Shoulder Bag
Naturally, the coastal cowgirl aesthetic calls for a calf hair purse.
petit moments Faye Earring
These mismatched earrings are an adorable way to incorporate the trend into your wardrobe.
Dolce Vita Suzzy Boots
Made of ultra soft genuine leather with a unique tonal design, these versatile mid-calf boots are well worth the splurge.
Coconut Island Straw Cowboy Hat
Keep the sun out of your eyes in style with a raffia Western hat.