Ring in the New Year With These Celeb Alcohol Brands From Kendall Jenner, Ryan Reynolds and More

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818 Tequila Kendall Jenner
818 Tequila

If you won't be ringing in the new year with an A-lister (we wish!), you can welcome 2022 like an A-lister with one of the many celebrity alcohol brands on the market.

These days, it seems like all of our favorite stars are launching their own alcohol brands or collaborating with established spirits companies we already love. From Cameron Diaz's Avaline Wine to Kendall Jenner's 818 Tequila to Ryan Reynolds' lucrative Aviation American Gin, it's a trend we'll likely be toasting for years to come.

Shopping for these beverages online? Because liquor laws vary by state, many brands must be purchased through third-party sites like Drizly and ReserveBar. Note that some of the options below may not be available in your area, and that you should always drink responsibly. If you're kicking off a dry January instead, try these non-alcoholic brands. 

For an extra special New Year's Eve at home, toss on a sparkly new dress and raise a glass with one of our favorite celebrity alcohol brands below.

Kendall Jenner is the latest celeb to launch a liquor line. The supermodel introduced 818 Tequila in early 2021. The brand works closely with local, family-owned farms in Jalisco, Mexico. 818 offers blanco, reposado and añejo varieties. 


Dwayne "The Rock" Johnson's tequila line works with a Mexican family-owned distillery in Jalisco. Teremana offers reposado, blanco and añejo in small batches. 


Pop this bottle of bubbly from fashion designer Vera Wang when the clock strikes 12. It has aromas of apple and stone fruit. 

$24 AND UP

After noticing that few premium vodka brands are female-owned, Kate Hudson decided to launch one herself. Named after the location of her former home in NYC, King St. Vodka is gluten-free, made in Santa Barbara and the perfect base for dirty martinis.

$24 AND UP

In addition to genius ad campaigns courtesy of co-owner Ryan Reynolds, Aviation Gin boasts notes of botanicals like lavender, cardamom and sarsaparilla.

$30 AND UP

"Rosé is for when you want to get a little fancy,” according to Post Malone, who released this crisp, refreshing collaboration in summer 2020. 

$23 AND UP

While her iconic "Sex and the City" character, Carrie Bradshaw, will forever be associated with cosmopolitans, in real life Sarah Jessica Parker is more of a wine gal. She launched the Invivo X line, in partnership with New Zealand–based Invivo Wines, in 2019.

$18 AND UP

Best buds and former "Breaking Bad" co-stars Aaron Paul and Bryan Cranston teamed up on Dos Hombres, a super-smooth mezcal that's already won several awards.

$65 AND UP

The youngest Jonas Brother has several side hustles, including an ultra-premium, handcrafted tequila line that he co-founded with designer John Varvatos. Villa One is available in silver, reposado and añejo varieties. 

$42 AND UP

How good is Casamigos? George Clooney and his friend Rande Gerber turned their fledgling tequila business into a billion-dollar company in less than five years.

$57 AND UP

Years before Ryan Reynolds started going viral with his Aviation Gin ads, Justin Timberlake was dressing up as a giant lime in a hilarious mockumentary-style commercial to promote Sauza 901, the tequila brand he co-owns. The connection? With a taste so smooth and crisp, Sauza 901 allegedly put limes out of business.

$30 AND UP

Drake's high-end Virginia Black whiskey bourbon comes in a stunning bottle worth being front and center on your bar cart. 

$38 AND UP

Cameron Diaz and business partner Katharine Power debuted their line of "organic" wine in 2020. In addition to rosé, Avaline has a white, sparkling, red and pinot noir wine. 

$20 AND UP


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