Omar Apollo, Armani White, Davante Adams and more attend the Live Más Live event in Las Vegas, Nevada during Super Bowl weekend.
Let’s taco bout it! Celebrities gathered on Friday, Feb. 9, to attend Taco Bell's first-ever Live Más Live event in Las Vegas, Nevada, during Super Bowl weekend.
Armani White took to the stage to host the event, where attendees enjoyed show-stopping performances by Omar Apollo and White.
White hyped the crowd up with his songs, "Billie Eilish," "Silver Tooth" and "Breathe," and Apollo wowed the audience with his hit, "Evergreen."
Davante Adams and Davis Burleson also made surprise appearances to present Bell Awards to Taco Bell superfans in the audience for Menu Hack of the Year, Wedding of the Year, Drive-Thru Ride of the Year, Best Live Más Live Moment, and Superfan of the Year.
In addition to the live entertainment, attendees got a first look at upcoming initiatives including the TBX program that supports emerging culinary talent from around the world, and menu updates from Chief Marketing Officer Taylor Montgomery and Global Chief Food Innovation Officer Liz Matthews.
Think: The Cantina Chicken Menu, the Cheesy Street Chalupas, MTN DEW BAJA BLAST™ Gelato, Dulce de Leche Cinnabon Delights, and partnerships with brands and artists that will feature collabs with Cheez-It®, Tajín®, Secret Aardvark, Disha Hot, and more.
"The first-ever Live Más Live was truly epic. ... Everything we do is for the fans, so whether they got to taste the new menu items firsthand or witnessed the excitement from the comfort of their home, I hope they feel a genuine connection to Taco Bell and our commitment to living más every day," Montgomery tells ET.
"I hope fans got a sense for all the passion, time and creativity that has gone into these menu items and feel a deeper connection to Taco Bell’s spirit of innovation and fan-centric approach. All the new menu items that we unveiled are rooted in fan insights and feedback – none of this would be possible without them," Matthews adds.
And some of those fans include A-listers like Lady Gaga, Pete Davidson, Katy Perry, Justin Timberlake, Anna Kendrick and Paris Hilton.
"Taco Bell’s allure to celebrities and fans alike stems from its ability to not sit still and constantly push the boundaries of flavor and innovation. From the iconic Crunchwrap Supreme to the tantalizing twists on classic favorites, Taco Bell offers a culinary adventure that appeals to a wide variety of tastes and preferences. Beyond the food, I think it’s our commitment to offering value, accessibility and community that fosters a unique sense of belonging and excitement among fans," Montgomery says.
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