Kim Kardashians's SKIMS Launches New Bras: Shop Incredibly Soft and Comfortable Styles for Every Body
By Lauren Gruber
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Skims is already known for its curve-defining shapewear, high-quality tees and tanks, and cozy loungewear, and now Kim Kardashian has done it again with a new line of ultra comfortable bras that feel like wearing second skin. While Skims already has a large selection of smoothing and shaping bralettes, this is the brand's first venture into wired and wireless bras made to fit every body.
"After three years of development, I'm so excited that Skims will finally be launching this brand-new system of bra solutions," said Kardashian in a Youtube video teasing the line. "We've designed these new bras with the most innovative technology and the comfiest, softest materials to give you the best shape and support while feeling like you're wearing nothing."
Skims bras range in size from a 30-46 band and A-H cup to fit and flatter a variety of body types. Each style in the new 15-piece collection — aside from the black, white and grey Cotton Jersey underwire bra — comes in a range of nude shades for every skin tone. The Fits Everybody and Naked collections have the most impressive selection of nine different shades, from pale beige Sand to rich brown Cocoa, plus classic black.
The campaign for Skims' new bra collection features Brooke Shields, Juliette Lewis, Chelsea Handler, Cassie, Becky G, and Indya Moore. "We had a year of fitting trials and wear tests," said Kardashian. "The feedback we received means that there really is a bra style here that fits every single need, shape, want, that you could possibly imagine, and I just really can't wait for you to experience these bras."
Ahead, shop the new Skims bra collection for supportive-yet-comfortable size-inclusive bras that flawlessly mold to your body.
Balconette bras are especially great for those whose breasts are fuller on the bottom, and this option features a seamless raw edge finish that won't show under clothing, plus sheer molded unlined cups and smoothing microfiber wings.