12 LGBTQ+ Businesses to Support Now and Always: Jonathan Adler, Boy Smells, Peace Out Skincare and More

Each product has been independently selected by our editorial team. We may receive commissions from some links to products on this page. Promotions are subject to availability and retailer terms.
Jonathan Adler
Jonathan Adler

From size-inclusive underwear and swim to home decor and even pets, here are a few of our favorite LGBTQ+-owned brands to shop.

The first day of June not only marks that summer is quickly approaching — it's also the start of Pride Month 2023!

Pride Month is a time to celebrate lesbian, gay, bisexual, transgender and queer identities. It serves as a reminder to join in solidarity with the LGBTQ+ community and continue to fight for equal rights and recognition across the globe.

And while we can't wait to spend the month of June and beyond celebrating, educating ourselves on queer history, donating to LGBTQ+ foundations and immersing ourselves in the community's rich culture, it's also a great time to give back by supporting queer-owned businesses. 

From renowned interior designer Jonathan Adler and luxury body care brand Malin+Goetz to up-and-coming companies Diaspora Co. and Fable Pets, there are so many incredible LGBTQ+-owned businesses to shop. Whether you're on the hunt for a gift to commemorate Pride month or want to try out some exciting new brands, we're sharing some of our favorite queer-owned businesses to support this month and every month.

For even more ways to celebrate Pride Month 2023, check out ET's Pride Guide.

Andie Swim

With swimsuit season in full swing, the hunt for high-quality, size-inclusive bathing suits is on — and Andie Swim is one of our go-to brands for timeless styles in sustainable fabrics.

Founded in 2017, Andie Swim's CEO Melanie Travis sought to challenge the over-sexualization of the swimsuit industry and create a brand that people of all sizes can feel confident in — such as the sophisticated Laguna One Piece. From supportive bikinis to comfortable cover-ups, Andie makes swimsuit shopping fun again.

Andie Swim The Laguna One Piece

Andie Swim The Laguna One Piece
Andie Swim

Andie Swim The Laguna One Piece

This suit is the definition of "business in the front, party in the back" with a simple neckline and low back with cheeky coverage.

Boy Smells

Odds are, if you've been in a trendy boutique as of late, you've probably seen a Boy Smells candle.

What started off as a kitchen experiment between Matthew Herman and David Kien became one of the top indie brands in the fragrance world — even leading to a collaboration with Kacey Musgraves. The "genderful" candle brand has also ventured into fine fragrances if you're in the market for a new perfume.

Whether you're in search of a signature scent for your home or a luxe gift that won't break the bank, Boy Smells has you covered with a range of innovative fragrances for the home and body.

Boy Smells Farm to Candle RINDER

Boy Smells Farm to Candle RINDER
Amazon

Boy Smells Farm to Candle RINDER

Part of Boy Smells' new Farm to Candle collection, RINDER is a summer-ready blend of juicy melon, uplifting bergamot and sultry amber.

Bokksu

Whether you're tired of snacking on the same old potato chips or on the hunt for a gift for your favorite foodie, consider giving Bokksu a try.

The food subscription box delivers authentic Japanese snacks, candies and teas right to your door so you can find your new favorite treat. CEO and founder Danny Taing created Bokksu to introduce more people to Japanese cuisine, and each monthly themed box contains a Culture Guide with details about the origins of each new snack.

Bokksu Authentic Japanese Snack Box Subscription

Bokksu Authentic Japanese Snack Box Subscription
Amazon

Bokksu Authentic Japanese Snack Box Subscription

Every Bokksu subscription begins with the "Seasons of Japan" box, featuring seaweed tempura chips, handmade yuzu sake candy, earl grey cake and more.

$50 $45

Shop Now

Diaspora Co.

Born and raised in Mumbai, Sana Javeri Kadri learned that spice trade practices have not improved much since colonial times — farmers were not paid adequately for their work, and the quality of packaged spices was severely compromised during the trading process. Her company, Diaspora Co., has since revolutionized the industry by creating a truly equitable spice trade in partnership with South Asian farmers.

Not only do Diaspora Co. spices taste better, but the company also promotes a better future for spice farmers by providing them with a living wage and investing in leadership opportunities.

Diaspora Co. Build Your Own Spice Shelf

Diaspora Co. Build Your Own Spice Shelf
Diaspora Co.

Diaspora Co. Build Your Own Spice Shelf

Create your own seasoning starter pack by choosing six or more ethically sourced, single origin spices such as Kashmiri saffron, Tandoori masala, wild sumac and more.

$67 and Up

Shop Now

Fable Pets

Our pets mean the world to us, but keeping them safe and out of trouble can feel like a full-time job — which is why it's important to invest in fun and functional products that are made without hazardous materials.

Founded by siblings Sophie and Jeremy, Fable Pets has an array of safety-tested leashes, crates, toys and more that not only look nice in your home but are also built to withstand licking, chewing and any breakaway attempts from your fur babies.

Fable Magic Leash

Fable Magic Leash
Fable

Fable Magic Leash

This innovative leash allows for safe, hands-free walking thanks to its industrial strength brushed cord aluminum hardware and adjustable handle. Plus, it's easy on the eyes.

Freck Beauty

If you've been anywhere on beauty TikTok in the last few years, you've probably seen the craze over faux freckles — and Freck Beauty is the innovative company behind the world's first freckle cosmetic. 

Even if painting on freckles isn't your thing, Freck Beauty has so many clean makeup and skincare products to shop such as peptide-infused mascara, pH-balanced cactus cleansing gel, skin-balancing mineral highlighter and more. The best part? Each product is vegan and cruelty-free.

Freck Beauty Freck The Original Freckle

Freck Beauty Freck The Original Freckle
Sephora

Freck Beauty Freck The Original Freckle

Now that freckles have become hyper-popular thanks to all the TikTok filters, you can add your own faux freckles to your everyday look. And if you've been blessed with natural freckles, you can add your them back on whenever you apply your foundation or BB cream.

Ghost Democracy

No, Ghost Democracy doesn't get its name because its line of skincare is horror-themed. Instead, the brand is all about transparency when it comes to ingredients, efficiency and accessibility.

Ghost Democracy is founded on these three core principles:

  • to create skincare that is formulated without silicones, essential oils, fragrance, drying alcohols, formaldehyde, phthalates, synthetic dyes, PEG compounds, MEA / DEA / TEA, or EDTA 
  • to use a higher percentage of active ingredients, and
  • to offer quality products without major price markups.

Whether you're in the market for a new sunscreen for summer or in search of an affordable hyaluronic acid treatment, check out Ghost Democracy's line of scary-effective skincare.

Ghost Democracy Invisible Lightweight Daily Face Sunscreen SPF33

Ghost Democracy Invisible Lightweight Daily Face Sunscreen SPF33
Ghost Democracy

Ghost Democracy Invisible Lightweight Daily Face Sunscreen SPF33

White cast-free and non-greasy, this mineral suncreen protects your skin from damage while moisturizing and brightening with niancinamide and turmeric.

Jonathan Adler

We already know and love Jonathan Adler for his unique, mood-boosting designs — and his brand has become one of the most recognizable home design labels in America since its inception as a pottery store in 1993.

Most known for his signature eye-popping patterns in bold colors, Jonathan Adler's collection of furniture, rugs, artwork and more adds a distinctly youthful yet sophisticated energy to any home. 

Jonathan Adler Helsinki Coasters

Jonathan Adler Helsinki Coasters
Jonathan Adler

Jonathan Adler Helsinki Coasters

Add a fun pop of color and Scandinavian-inspired style to any home with a set of porcelain coasters — packaged in a charming gift box.

$85 $64

with code giveja

Shop Now

Malin+Goetz

Inspired by New York City's inclusive and bustling energy, Matthew Malin and Andrew Goetz founded their company in their tiny apartment bathroom with the goal of uncomplicating skincare. They believe that when it comes to skincare, less is more — with effective products that work for even the most sensitive skin.

Often spotted in upscale hotels and restaurants, their brand is beloved for its minimalist packaging and unique scents such as rum, cannabis and leather. So if you're in the market for a luxury hand soap, gentle skincare or a new signature home and body fragrance, consider shopping Malin+Goetz's stylish line of products.

Malin+Goetz Rum Hand + Body Wash

Malin+Goetz Rum Hand + Body Wash
Malin+Goetz

Malin+Goetz Rum Hand + Body Wash

The iconic rum hand and body wash makes for a great hostess gift, or you can treat yourself to this affordable luxury product for your own home.

Peace Out Skincare

Let's face it: Skin imperfections can be incredibly frustrating, but they don't have to stop you from feeling like your best self. That's the idea behind Peace Out, an LGBT-founded skincare company that provides playful solutions to your biggest skincare woes.

Aside from retinol sticks and undereye patches, Peace Out is most famous for its acne dots, a hydrocolloid dressing that speeds up healing while protecting your zit from dirt and grime. Plus, they keep you from picking at your skin. 

Acne patches have become one of our favorite skincare trends of the last year, making a painful pimple feel like an art project. Right now, you can shop Peace Out's limited-edition pride acne dots.

Peace Out Pride Acne Dots

Peace Out Pride Acne Dots
Peace Out Skincare

Peace Out Pride Acne Dots

Minimize breakouts overnight with anti-acne dots containing Salicylic Acid, retinol, and aloe vera. Plus, $5 from each box goes toward the Trevor Project, a nonprofit organization dedicated to preventing suicide amongst LGBT youths.

snif

Finding your signature scent can be challenging, but snif's collection of gender-neutral, vegan and cruelty-free fragrances makes it easy — and affordable.

At just $65 for a full-sized bottle of perfume (less than half the price of most brands), snif offers a wide range of innovative scents such as cult-favorite Sweet Ash, an earthy gourmand with vanilla and juniper, and Golden Ticket, a fragrance steeped with black tea, green tea, golden maté and bergamot. 

The brand is always collaborating with creators from the fragrance world and beyond, and they tend to sell out in minutes. snif's latest offering, a fig-forward wedding-day scent, was designed with Emelia O’Toole (aka @professorperfume). 

snif Vow Factor

snif Vow Factor
snif

snif Vow Factor

Even if you don't have a fall wedding on the horizon, snif's Vow Factor is sure to sweep you off your feet with an invigorating, verdant blend of figs, neroli, rose and cedarwood.

Tomboyx

Created by two self-proclaimed tomboys, wife duo Fran Dunaway and Naomi Gonzalez's brand Tomboyx takes the stress out of underwear shopping with comfortable styles for all bodies.

Available in sizes 3XS-6X, Tomboyx provides all kinds of underwear solutions — bras, adaptable bras, compression tops, bikinis, briefs, thongs, boxers, tucking underwear, period underwear and so much more. Plus, the brand has expanded to offer swimsuits, apparel and activewear in fun and functional styles.

6" Fly Boxer Briefs - Swirling With Pride

6" Fly Boxer Briefs - Swirling With Pride
Tomboyx

6" Fly Boxer Briefs - Swirling With Pride

"These boxer briefs are the most comfortable and best fitting underwear I've ever worn," wrote one rave reviewer. "They don't roll up and they don't pinch or bind. I forget I'm wearing them and that's exactly what I want."

RELATED CONTENT:

Latest News